EXCLUSIVE SELLERS GUIDE
Great Marketing Sells Homes
Your home deserves more than just a listing. It deserves someone who’s genuinely invested. Someone who brings care, strategy, and attention to every detail. That’s where I come in. I don’t just put a sign in the yard. I take the time to understand your home, connect with the neighborhood, and find what makes your place special.
Every property has its own story. I create a marketing strategy that reflects that story and highlights the features that will matter most to buyers.
I work with a trusted network of professionals and use proven tools and systems, but what sets me apart is how I apply them. I stay focused on your goals, keep you in the loop, and make sure no detail gets missed.
It’s not just my job to deliver great results. It’s my commitment to you from start to finish
Home Selling Process
This guide offers an overview of the step-by-step process and timeframe to sell your home. It is intended to help bring you clarity and peace of mind during the journey.
1. View Your Home & Discuss Your Goals - The first step is to meet with our team and discuss your property and your goals. This process takes around 1 hour and will take place in your home where we will walk through your property, take notes, and discuss the features that make it unique. It is here that we will get a good understanding of your ideal timeframe and what your plans are after the home sells. After our meeting, we will research the current market and prepare a Current Market Evaluation based on an in-depth analysis of the recent sales ,active listings and market trends in your neighborhood for properties similar to yours. Correctly pricing your property is one of the most important factors when considering selling. When priced correctly you will have the ability to negotiate the highest possible sale price and most favourable terms. [1 – 2 days]
2. Sign the Listing Agreement - Once the listing date and price have been established, we can move forward prepare the necessary listing forms. We will guide you through each one so you have a thorough understanding of them and can ask questions along the way. The forms are to be completed at least 2 weeks prior to the listing going live as this will provide enough time to prepare the marketing materials and have the most impact when hitting the market. [1 – 2 days]
3. Prepare The Home For Sale - This is the opportunity to make the home show as beautiful as possible. From painting walls to replacing lightbulbs, staging furniture to mowing the lawn and doing a deep clean throughout, you will want your home to look as good as possible. This will help maximize the appeal and the sale price. [1 – 14 days]
4. Photography, Videography & Floor Plans - Buyers love looking at photos of beautiful homes and being entranced by stunning HD video. We will coordinate a day and time to have all the media taken. To minimize disruption, this can often be completed all on the same day, within a matter of hours. [1 – 2 days]
5. Begin The Pre Campaign - With the marketing assets in place, we will begin marketing your home before it hits the market. With direct access to thousands of agents, brokerage databases and direct marketing tools, we will get the word out about your upcoming listing to generate early interest. [7+ days]
6. List on the MLS - The Multiple Listing Service® (MLS®), owned and operated by REALTORS®, is a powerful real estate marketing system. Having your home listed on the MLS helps thousands of agents and potential buyers access information about the property. [Ongoing]
7. Open Houses and Showings - Open Houses will give buyers the opportunity to experience your home in person. As they are so vital to the sale of your home, Open Houses receive their own marketing plan. [1 - 4 weeks]
8. Negotiate Offer When an offer or offers have been received, we will negotiate to the point of the price and terms all being to your liking. [1 - 3 days]
9. Subject Removal Phase During this phase, the buyers will likely perform an inspection and appraisal of the home while finalizing their financing terms and reviewing the necessary documents. [5 - 14 days]
10. Moving Day With subjects now removed the deal is firm and we are preparing for moving day. On to the next phase of your life! [2 - 10+ weeks]
Tips On Preparing & Showing Your Home
Following these simple tips can be the extra edge your home needs to sell quicker and for more money:
- First and foremost, clean - It sounds simple, but a clean house always sells better. Keep lawns, and hedges neatly trimmed, weed flower beds, and maximize your curb appeal.
- Clean out your garage or parking stall to show its full size.
- Next, remove the clutter - You might like that 'lived-in' feel, but the more potential buyers focus on your collection of Van Halen memorabilia, the less they notice the property. So put your stuff away or consider a storage unit.
- Make minor repairs - Replace cracked tiles, touch up places that need painting, re-caulk bathrooms, fix doorknobs, squeaky doors and cupboards, and leaky faucets.
- Consider a professional home stager - If your place is empty, or lacks a bit in the decorating department, home stagers can make your place look like a spread House & Home in no time. Statistics tell us that the homes that show the best sell faster and for more money.
- Depersonalize - We want the buyers to feel at home in the property, so it is important to remove family photos and other similar items that would deter a buyer from being able to visualize the home as their own.
- Clean again. Really. Keep doing it. It's that important.
Marketing Plan
A Comprehensive Marketing Plan Is The First Step Towards Success
A strong marketing plan is more than just exposure. It's about positioning your home in a way that captures attention and builds real interest. That starts with understanding what makes your home special and creating a strategy around it.
We go above and beyond to make sure every detail is covered. From researching the neighborhood to learning what buyers in your area are really looking for, we create a plan that highlights your home's strengths and help it stand out.
We don't just rely on what works. We focus on what works best. Every home we represent receives a fully customized marketing plan, built with care, creativity, and strategy. We take pride in delivering results that consistently rise above the industry average.
Floor Plans
Laser Measured For Accuracy
Having accurate measurements and floor plans engages today’s buyers to make educated decisions and gives them the ability to work with their designers to envision how they would furnish and decorate the home.
3D Matterport Walk Through
Touring The Property From The Comfort Of Home
96% of today's homebuyers start their search online. By giving them the option to 'walk through' the home on their computer, they can get a true understanding of the property, and sharing it with their loved ones, all at their own convenience. These tours allow buyers to experience what your home looks like and feels like on any day, at any time, and from anywhere in the world.
TOP GOOGLE RANKING
Your Unique Property Deserves Top Google Exposure.
Your listing will be part of our #1 rank SEO website to feature your home in a way that makes it stand out from the crowd. Ranking at the top will heavily market, expose, and provide the best source of information about your home.
The Curaytor Difference
The Difference Collaborative Digital Marketing Makes
Curaytor is a digital Real Estate marketing firm. We utilize their platform to access the most effective Inbound Marketing Techniques that attract the right buyers. Specializing in targeted marketing, user tracking, lead grading, and open-source ad sharing, we have to find the perfect buyer for your home down to digital science.
Social Media
Hyper Targeted Marketing Through The Most Active Social Media Channels
Giving your listing Global reach, a marketing campaign directed at high-traffic social media channels will feature your home, giving it great exposure to a wide audience 24/7. Facebook receives over 2 Billion visitors per month and your home will have hyper-targeted Facebook Ads reaching thousands of prospective home buyers. Extensive experience in creating compelling Facebook and Instagram ads for your home causes many of those targeted buyers to look, like, and share your property. Social Media campaigns for your home will be viewed by upwards of 50,000 people.
Electronic Newsletter
Directly Delivering Your Listing To Thousands Of Active Buyers
Our newsletter database contains over 6,000 active buyers who have reached out asking to be notified of new listings. Your listing will be featured here and attract buyers to book showings or attend the Open House.
REW.ca
One Of Canada’s Leading Real Estate Website With Over 18 Million Page Views Per Month
www.rew.ca receives over 2 Million visitors per month. Through our membership with them, we ensure your listing gets premium top-of-page placement resulting in maximizing attention on your property.
Staging & Decorating
Well Presented Homes Sell For More
Staged homes sell for about 1-2% more on average. If your goal is to sell your home at the best price, your house needs to look its best. Working with some of the best in the business, we will walk you through all the staging and decoration options and collectively offer you a strategy that will maximize your home’s look and sale price.
Magazine Quality Brochures
Luxurious Printed Brochures Show Buyers The Value Of Your Home
Your home will be featured in custom, magazine-quality brochures that showcase the significant beauty and attention to detail that went into the design. These brochures contain photos, floor plans and detailed information about your home that potential buyers can take with them, share with their family, and review at any time.
Open Houses
Attracting Buyers To Come Experience The Home In Person
A Mega Open House starts with its own marketing campaign. Mega Open House campaigns include a Social Media program, personal invites to all your neighbors, emailing everyone in our database who has ever looked for a property in your postal code, a video, Facebook Live and lots of open house signs on the days of. Magazine-quality brochures and guided tours are given to each agent and their buyers at the Open House. We personally tour and point out every detail of your home's unique features and attributes and ensure we are available to answer all of the buyer's questions.
Dedicated Service
Your Experience Is An Extension Of Our Brand, And We Only Settle For The Best
You will be working directly with our team from start to finish. We are hands-on throughout the entire process, making sure no detail is missed.
Many buyers prefer to view homes during evenings and weekends. We adapt to their schedules to make sure every opportunity is captured. We personally present your home, highlight what makes it unique, and represent it with the care and attention it deserves.
As a team, we stay in close communication and make ourselves available to answer your questions and support you at every step.
What Does It Cost To Sell A Home?
It Is Important To Understand All The Costs Involved When Selling Your Home
Realtor Fees:
The brokerage fee for selling a home is 7% on the first $100,000 of the sale price plus 3% on the balance. This is split with approximately 50% to the agent who brings the buyer of your home. A home sold for $2,000,000 will have a sales commission of $64,000 (+GST)
Staging:
If your property needs staging, you should budget between $3 - $5 per square foot, depending on the level of furniture and accessories required.
Marketing:
You do not pay for any of the marketing of your home. We cover that cost entirely.
Lawyers & Notaries:
Your lawyer or notary will cost between $1,100 to $1,400.
Mortgage Penalty:
You will likely be able to move the balance to your new property and keep the existing rate. Any additional money that you need can be added at the prevailing market rates. This is called 'porting' the mortgage.
If you are unable to port the mortgage, then a penalty will be payable to the bank to break the term early. This penalty is either a three month interest penalty or an Interest Rate Differential (IRD), whichever is higher.
An IRD is essentially the difference in interest between what you would have paid the bank had you stuck with them for the full term vs how much the bank could earn in interest if they loaned your principal amount to someone else.
For example, a home sold for $2,000,000 can expect to have around $100,000 in costs.
What Clients Are Saying
About Yinon Filler PREC
Yinon Filler and his team are known for their genuine care, sharp attention to detail, and commitment to going the extra mile. For them, real estate is about people first. Every home is unique, and every client has their own story. That's why Yinon takes the time to understand your goals and tailors the experience to fit your needs. He researches every detail, talks to neighbors, studies the market closely, and shows up fully prepared for every meeting.
This high level of service extends across his entire network. From mortgage brokers and inspectors to photographers and lawyers, Yinon surrounds himself with professionals who share his values and dedication to excellence. Your experience is a reflection of our brand, and we take that seriously. We don't cut corners. We don't settle. We show up, and we
deliver.
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